Or WordPress.org is the best website platform to
create your online marketing central hub.

by Karen A. Teeters

 

When you use social media in tandem with your website presence you need to think of its use like a two way street of communication. When people visit your site, you want to engage them enough with your content and offers so that they sign up for your newsletter, like your business Facebook page, link with your engaging tip oriented Twitter account and also follow your LinkedIn account if your business is professional or business to business. When I have been lucky enough to find a website I really like, yes I will do all four actions!

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I sign up for the newsletter,  follow them on Facebook and Twitter and LinkedIn. And I can do this in a matter of seconds because all the Icon link buttons and newsletter op-tin invites are sitting together in the upper right hand sidebar which is the hottest real estate you've got on your site!

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So that's one side of the street or communication when it comes to social media and your website. The other side has to do with your delicious, inviting content that is so on point and leading edge that your readers want to share it. So you  need your Like Me and Tweet Me buttons for your Facebook and Twitter readers that want to share your blog article content with their own faithful followers.

 

And the social media marketing circle or  word of mouth  miracle goes into action. Isn't it grand? And for your sophisticated followers that appreciate LinkedIn,  and other link to sites or email programs, you need to make sure you have your WordPress share plugin such as Sexy Bookmarks installed  and showing on your pages and post pages.

 

What's that you say? Sexy Bookmarks is one of the great plug ins you can install for free when your social media integrated website is installed on the WordPress.org platform. And all those other graphic link buttons and opt in forms I mentioned above? All easy to get on your website with user friendly WordPress.

 

Two years ago when I decided to create a blog for my husband's online business, I did my research and decided on a domain hosted WordPress blog or website.  I bought a domain name, installed it on WordPress and went to work creating pages. What was so amazing to me is that I did not need to know HTML or code and instead of getting just a great blog for my husband to write articles, I got a fully functional  website!

 

And now I create customized WordPress websites for my small business clients. I teach them how to add their own content and photos, how to update and use social media to enhance their marketing efforts. It is a win win situation because it does not cost thousands of dollars and it is the same platform that large companies like Ford, Pepsi and the New York Times are  using!

 

Can't beat that and everyday  the folks at WordPress and  their Open Source freelancers are always offering new  plug ins and widgets to keep your website up to date with the latest trends in website use!

In recent posts I have shared a few online marketing tips that can make your small biz  website and online marketing efforts get the results you need. Making your site the inviting hub or home  with well written content, compelling calls to action and  easy navigation is essential. Including an opt in form for your newsletter so that you can capture new leads and nurture them until they are ready to buy is a given when online marketing today. 

 

And of course, researching the different social media  options like Facebook and Twitter  to see where your niche market hangs out is also a major key to success.

 

Lurking on these sites to see  how your friendly competition utilizes social media is also a smart business move to make before you get your feet wet. And then emphasizing  the writing of a blog to establish you as a leading authority in your field and to get loyal followers is another great tip. These are previous tips that you have read posted here. To bring all these strategies together, I highly recommend the use of a customized WordPress site to make it all work for your business in a professional manner and without going over your small business budget.

 

I invite you to take a look at this site to see how the FiveStar team uses social media and WordPress to get great online results! We can take you on the road to getting great online marketing results for your small business site too!

 

For more tips on online and social media marketing, follow this blog and visit Karen Teeters' website at FiveStarSiteMakers.com. You may republish this article in full. Just make sure you list this paragraph and provide a link.