Online Marketing

5 Reasons Do It Yourself Websites Do Not Deliver

by Karen A. Teeters
 

or Customized WordPress Websites are the Professional Choice

 
Do it Yourself Websites Fail the Small Business ownerAs a website designer and online marketing consultant for small business, I find that many of my clients hire me because they are extremely disappointed with the search engine rankings and number of visitors to their websites. The majority of these websites were built by amateur friends or by the owner on do it yourself (DIY)  template sites. The site might look good but my clients eventually realize after a few months or even a few years that they need professional help to improve their local search optimization and to create social media ready websites.
 

Why Do It Yourself Websites Fail Small Businesses:

 

1. Keywords and SEO:

 
One of the main reasons a potential client finds your site is because of the keywords that you put into your content. These are the words you believe your potential client will use to do a search for your services and products in search engines like Google and Bing. If your webmaster cousin or you can not figure out how to do this effectively, you have wasted your time.
 

Customized WordPress Website is Your Hub for Social Media

Or WordPress.org is the best website platform to
create your online marketing central hub.

by Karen A. Teeters

 

 

When you use social media in tandem with your website presence you need to think of its use like a two way street of communication. When people visit your site, you want to engage them enough with your content and offers so that they sign up for your newsletter, like your business Facebook page, link with your engaging tip oriented Twitter account and also follow your LinkedIn account if your business is professional or business to business. When I have been lucky enough to find a website I really like, yes I will do all four actions!

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