5 Reasons Do It Yourself Websites Do Not Deliver

by Karen A. Teeters
 

or Customized WordPress Websites are the Professional Choice

 
Do it Yourself Websites Fail the Small Business ownerAs a website designer and online marketing consultant for small business, I find that many of my clients hire me because they are extremely disappointed with the search engine rankings and number of visitors to their websites. The majority of these websites were built by amateur friends or by the owner on do it yourself (DIY)  template sites. The site might look good but my clients eventually realize after a few months or even a few years that they need professional help to improve their local search optimization and to create social media ready websites.
 

Why Do It Yourself Websites Fail Small Businesses:

 

1. Keywords and SEO:

 
One of the main reasons a potential client finds your site is because of the keywords that you put into your content. These are the words you believe your potential client will use to do a search for your services and products in search engines like Google and Bing. If your webmaster cousin or you can not figure out how to do this effectively, you have wasted your time.
 

Customized WordPress Website is Your Hub for Social Media

Or WordPress.org is the best website platform to
create your online marketing central hub.

by Karen A. Teeters

 

 

When you use social media in tandem with your website presence you need to think of its use like a two way street of communication. When people visit your site, you want to engage them enough with your content and offers so that they sign up for your newsletter, like your business Facebook page, link with your engaging tip oriented Twitter account and also follow your LinkedIn account if your business is professional or business to business. When I have been lucky enough to find a website I really like, yes I will do all four actions!

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Three Tips for the Social Media Newbie

Or If You Think Social Media is Hard, Get Some Help!

by Karen A. Teeters

 

A few days ago I got a call from a relatively new business owner  who was in the same social media conundrum I was in a few years ago.

Client Referral   One of my website clients had referred her to me.  I had coached my client with training on social media pointers for newbies and she realized I was the best candidate to do the same for her business  friend. And so I have a training appointment with my now new client to show her how she can use social media marketing to drive business the right way. We will use the free internet Skype  program so that she can see my screen as we talk over the internet.

And I will start with three easy tips. In my last blog, I talked about the importance of first having an excellent website because that is  the hub of all your  social media efforts.If you do not have a nice home to invite all you social media  friends to, then you have wasted your time.

But once you have a customer friendly, professional looking website in place, then what do do? My new client explained to me that she had started her Facebook page and she filled in the profile for her LinkedIn account and she had posted a few things but she still was not sure what her goal was or what she should do next. She even bought a few books on the subject but was still confused. I explained to her that she was on the right track by contacting me because I was in her same situation myself when I first started. I got myself on Twitter, Facebook and LinkedIn and had read several best selling books.

Expert Social Media Training    The best thing I did was attend a live workshop by a local expert. With a power-point presentation, I could actually see what other successful businesses were doing with social networking

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Part 2 WordPress for Small Biz

Ten Plus Top Reasons You Will Choose WordPress for Your Small Biz Website Part Two

 

Fantastic Customization of your WordPress Website by FiveStarSitemakers.com is just one of the many reasons to sign on with WordPress for your small biz website! Read on…

(Read Part One)

Drum Roll

A Drum Roll Please!

 

For your serious consideration here are Ten Plus reasons you will choose WordPress as your next website platform:

 

WordPress as a  Free Content Management System: This  allows you to  to update and maintain your web pages and blog or article posts by logging in to the WordPress administration panel. And if you use software such as  Windows Live Writer (or MarsEdit for MAC)  to create your content, the insertion into the  WordPress  dashboard or panel is even quicker!

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Part 1 WordPress for Small Biz

How and Why I chose WordPress for my Small Biz Website –

Part One

Free Spirit Enterprises LLC, our parent company has been creating websites for over 11 years. A few years ago as the  marketing manager of these websites, one of my favorite free time research projects was researching the world wide web and book stores  for the latest and greatest techniques to drive more business.

 

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